If you look at the data a certain way, you might think that all digital marketing channels are mediocre. The data looks that way because digital marketers typically try a number of channels before finding the small handful that work well for them and their audience. When polled, of course they’re going to rate those that didn’t work well for them poorly.
That doesn’t mean they won’t work for you. The trick is in your approach.
I talked about this in a recent Biznology column titled, Digital Marketing Channels – Whole Lotta Mediocre Going On. Check it out for some tips on avoiding the middle of the bell curve (mediocrity) and maximizing your return on your marketing investment. You can find the full range of my Biznology columns here.
