Andigo worked with a B2B marketing services firm to evaluate their existing website and find the areas that could be strengthened most quickly. We also identified the investments likely to yield the best long-term returns.
Included in the audit were:
- Stakeholder interviews
- Competitive review
- Analytics evaluation
- Website assessment
The website assessment consisted of a four-part examination: message, design, navigation & structure, and functionality.
The recommendations we made are now being implemented in a phased process that has begun with our discovery process.