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Digital Audit Provides Direction for Marketing Services Firm

November 30, 2017

Andigo worked with a B2B marketing services firm to evaluate their existing website and find the areas that could be strengthened most quickly. We also identified the investments likely to yield the best long-term returns.

Included in the audit were:

  • Stakeholder interviews
  • Competitive review
  • Analytics evaluation
  • Website assessment

The website assessment consisted of a four-part examination: message, design, navigation & structure, and functionality.

The recommendations we made are now being implemented in a phased process that has begun with our discovery process.