If you’re about to embark on a new website build because someone has decided your current site “looks dated” or because “it’s three years old and three years is an eternity in web time,” you might consider hitting the pause button.
Even if your website is dated – or it’s lacking in some other way – unless you know where your website isn’t as strong as it needs to be, your chances of launching a new site that improves on the old are pretty slim.
Have a look at my latest piece on the Small Business Trends website. It dives into who you should be talking to about what your website is and isn’t doing successfully, what kinds of questions to ask about what is and is not working, and ways to evaluate the design, technical, content and marketing effectiveness of the site. You can read the full article here.