What do you expect your website to do in order to drive business and profitability?
Clearly, it has to appeal to visitors, encourage enagagement, and move them along the path from site visitor to email subscriber (perhaps) to prospect to lead to client.
Oh, and at the outset, your website will be operating blind – it won’t know anything about your visitors.
That’s a tough task. Check out my latest “Marketing Schul” column over at Target Marketing for some insights into what your website needs to do to succeed.
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