Crafting Content That Works

Andrew Schulkind  |  November 13, 2015

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. Too often that failure is caused by one thing: an emphasis on quantity over quality.

My monthly post at is available. In it, I discuss how to avoid common issues that drag content marketing’s effectiveness down. You can read the full article here.