Content Marketing: Taking it Personally

by Andrew Schulkind

My latest article for Biznology is live on that site and worth a read if you’re wondering how you might help your content connect more consistently with your target audience.

One of the keys is presenting your content with a friendly, personal voice. Even if you’re in a B2B business, people relate to people, not faceless corporate entities.

Learn more about putting a face on your content marketing.

--- Strategy, Research & Planning ---

Marketers Ruin Everything

Remember when email was cool? Before everyone had an email address. Before everyone had even heard of email. The really, really cool kids had “@well.com” email addresses. (That’s WELL as in “Whole Earth ‘Lectronic Link.”) The rest of us had addresses like 92304.1263@compuserve.com. Then there was the huge influx of @aol.com addresses and email wasn’t…MORE >
--- Content & Message ---

Is Podcasting Right for Your Content Marketing?

If you’re considering adding a podcast to your content marketing mix, you’re going to like this article. I recently posted an item on LinkedIn about deciding whether a podcast or a blog might be right for your content marketing efforts. Long-time friend and colleague E. B. Moss commented on that post and this conversation grew…MORE >
--- Visual Design & User Experience ---

Improving Website Conversions – Building Better Mail Forms

We all know that the more fields you include in a form on your website, the fewer responses you’ll get. But that doesn’t mean you can’t ask for any information. That’s not much of a form, after all. Here are three approaches to consider. Single-Form Fields Yup, you can go the minimalist route and ask…MORE >