My latest piece for Biznology is live on that site and it’s a good one. (If I do say so myself.) I dive into an overview of content personalization to increase conversions in your content marketing and digital marketing more broadly. (And the concepts apply to traditional marketing, as well.)
If you’re a small business you’ll be particularly interested, as we discuss strategies that are very much DIY and affordable. You can’t necessarily achieve the same things that the automated, enterprise-level services offer, but then again, you won’t be spending four or five figures a month to improve your marketing effectiveness. You’ll find the article here. I’d love to hear your feedback in comments here or there, or via email.