How-to guides, worksheets, and strategies and tactics to help you map out your marketing. Plus the odd philosophical musing on the digital world.

In a recent article for my Marketing Schul column at Target Marketing, I covered the various types of metrics you need to track in order to know how well your content marketing is working. Consumption Metrics Engagement Metrics Retention Metrics Leads Metrics Sales Metrics Within each category are many individual metrics from which to choose….MORE >

In the wake of the WannaCry attack and two hacking attempts on our own website in the past three weeks, security is at the top of our mind. It should be at the top of yours, as well. Here are the things that you or your web management team should be doing to ensure that…MORE >

If you’re a fan of the old sit-com Green Acres, you know the attraction (to some) of the bucolic rural life – honest work, fresh air, and all that. And farmhouses, barns and silos. Tough to beat a silo as an iconic image of the farming life, but they are to be avoided when it…MORE >

Not to mention the future of media publishing and advertising. My recent article on the Target Marketing website dives into what content marketing, media, and advertising may look like in the not too distant future. I don’t want to give anything away, but I do not quite manage to predict the future in the article….MORE >

Death by Powerpoint. We’ve all experienced it. Often it’s a matter of execution: The presenter reads every word of every bullet point on every slide, for example. (Death, execution, bullets … rough first paragraph.) But the problem can also be content. Think about the last presentation you attended. It probably was constructed to build up…MORE >

Last week, I talked about the value of fresh content and that even though “b___” is an ugly word, it’s worth embracing the pain. That doesn’t mean we shouldn’t find ways to make creating fresh content less painful – and as efficient as possible. Here’s a plan you can put into place to maximize your…MORE >

Far be it from me to curse in public! The B word the title refers to isn’t the one that rhymes with “witch.” It’s the one that rhymes with “frog.” “Blog” can induce a shudder from even the most seasoned content marketer, and not just because it’s an ugly-sounding word. Fear of having to feed…MORE >

I recently published a piece on the Target Marketing website titled, All KPIs Are Not Created Equal: Measuring Content Marketing. The key points of that article are: If you’re not measuring it, it doesn’t matter. If you’re not measuring intelligently, you can’t make good decisions Understanding the different kinds of metrics is a critical part…MORE >

You may already know that SEO isn’t the answer to every website marketing problem, and you may already have figured out that SEO isn’t the right tool for you. But did you know there are some foundational SEO techniques you can use that are relatively simple and inexpensive – meaning they’re worth doing even if you…MORE >