Well, mostly profit …
My recent webinar with the fine folks at Biznology is now available as a recording. Mercifully, the video window of me and my bald head is on the small side and the slides are big and easy to read!
Time spent auditing your digital marketing might seem like time better spent doing your digital marketing, but just as it makes sense to stop and sharpen your axe regularly if you’re chopping wood, the occasional review of how well your marketing tools align with your marketing goals is time well spent.
The entire webinar is 30 minutes, including Q&A, so it’s quick and digestible. And I even share a link to a downloadable Audit Scorecard that you can adapt to your own needs.
The topics I cover are
- Why audit your digital marketing
- What we want to learn
- When to audit
- What to measure
I spend most of the presentation talking about that last point:
- Branding & design
- Website front end and back end
- Email marketing
- Social media
- Process and efficiency
Click over to the Biznology site and have a look:
Audit Your Digital Marketing: Ways to Improve Marketing Effectiveness