Self-evaluation tool

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Maybe your website isn't the problem.

Issues with other marketing tools or tactics could be affecting your results.

Identify the root problem before you invest time, money, and energy in a fix, and your fix is more likely to lead to lasting improvement.

Your Personalized Results.

Our recommended approach will help you achieve the results you need to grow your business.

Don't forget to view the detailed analysis for tips in each key area.

Marketing help is on the way!

We typically respond within the hour. (A bit longer for evenings, weekends, and holidays.)

Please answer all of the questions to continue.

Message and CTAs

Presenting your message clearly and providing a path to action is critical to your ability to turn website visitors into prospects.

Is your site copy written in terms of the benefits your prospects will receive? Yes No Unsure

Is your message clearly understood by your target audience? Yes No Unsure

Is all site content relevant to one or more of your target audience segments? Yes No Unsure

Does your message center on your prospects' experience? Yes No Unsure

Is your message clear for each audience segment you want to attract? Yes No Unsure

Is your value proposition clear for each product/ service you offer? Yes No Unsure

Does each page have a clear call to action? Yes No Unsure

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User Experience

If your website doesn't make it easy for visitors to find the information they're looking for — and doesn't make them feel like you're talking to them — they'll find another source of information.

Is your site written from your target audience's perspective rather than from your own perspective? Yes No Unsure

Does your site copy focus on how working with you benefits your clients rather than on the features of what you offer? Yes No Unsure

Can visitors easily find what they're looking for on your website? Yes No Unsure

Is it easy for visitors to navigate your site? Yes No Unsure

Are calls to action clear and easily understandable? Yes No Unsure

Is the site accessible for people with disabilities? Yes No Unsure

Is your site easy to use on phones and tablets and on laptops with smaller screens? Yes No Unsure

Does it require two clicks or fewer to get to important content? Yes No Unsure

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Design

Banks are stodgy and skateboard brands are edgy for a reason. Your design has to meet your audience's expectations and present your message attractively.

Do you have brand guidelines and does your website consistently follow them? Yes No Unsure

Does the site design match audience expectations for who you are? Yes No Unsure

Is the experience of visiting your site equal to or better than your main competitors? Yes No Unsure

Have you tested alternative layouts to see which your audience responds to better? Yes No Unsure

Does the site feel clean and easy to read rather than cluttered and difficult to follow? Yes No Unsure

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SEO Friendliness

Even if you aren't running an SEO or PPC campaign, buildng and maintaining a SEO-friendly site will help marketing effectiveness.

Has your site been coded for SEO-friendliness? (Properly used page titles, h1 tags, etc.) Yes No Unsure

Are meta titles and descriptions optimized for keyword performance? Yes No Unsure

Do your images have appropriate and meaningful alt tags? Yes No Unsure

Do your images have meaningful file names that search engines can index accurately? Yes No Unsure

Are you actively engaged in an SEO or paid advertising campaign? Yes No Unsure

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Metrics and Tracking

Understanding what is working and what is not is the key to consistently increasing your marketing success over time.

Are you tracking engagement metrics like time spent on the site, conversions/micro-conversions, qualified leads, or revenue? Yes No Unsure

Do you know how much of your site traffic is attributable to different sources like email marketing, social media, speaking engagements and other channels? Yes No Unsure

Do you know which traffic source generates the most time spent on the site, most conversions/micro-conversions, most qualified leads, or most revenue? Yes No Unsure

Are you tracking bounce rates for key site pages? Yes No Unsure

Do you know which site pages are the most popular entry and exit points for site visits? Yes No Unsure

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Performance & Security

Slow-loading pages are a user experience issue, of course. And they're also a factor in how likely your page will turn up in search results. Both mean that performance and security are an important part of your marketing success.

Have you checked your site to confirm that it is optimized for page load speeds and other performance factors? Yes No Unsure

Are you uploading properly optimized images when you add new content to the site? Yes No Unsure

Do you have an SSL certificate installed? Yes No Unsure

Is the site protected by a firewall to minimize malicious traffic? Yes No Unsure

Are you using site monitoring tools to ensure your site is secure and free of malware? Yes No Unsure

Do you have automated backups stored securely so your site can be restored quickly if it is hacked or attacked? Yes No Unsure

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Marketing Strength

Your marketing results can't rely on your website alone. Digital tools work best when they work together.

Does your site regularly offer new original content? Yes No Unsure

Are you offering a range of content formats? (Short- and long-form articles, video, infographics, how-to guides, product/service comparisons, etc.) Yes No Unsure

Are you amplifying that content via email, social media, or other channels? Yes No Unsure

Is it easy for site visitors to sign up for your email list? Yes No Unsure

Are your email marketing system and website connected? (To trigger email messaging based on actions taken on the site, for example.) Yes No Unsure

Do your email sign up forms make it clear what value your email list offers? Yes No Unsure

Have you included testimonials to help offer social proof? Yes No Unsure

Have you included case studies or success stories to help build credibility? Yes No Unsure

Does your site feature links or widgets for social media platforms? Yes No Unsure

Are there retargeting pixels or tracking codes installed to enable remarketing? Yes No Unsure

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