Increasing Engagement in Content Marketing

by Andrew Schulkind

My monthly piece for Biznology is now live on that site. If you’re interested in getting more of your audience to engage with the content in your content marketing programs, you’ll want to have a look at my recommendations for converting casual site visitors and social-media followers into actual customers. There’s more to it than “just” creating great content. Read the full article here.

--- Strategy, Research & Planning ---

Marketers Ruin Everything

Remember when email was cool? Before everyone had an email address. Before everyone had even heard of email. The really, really cool kids had “@well.com” email addresses. (That’s WELL as in “Whole Earth ‘Lectronic Link.”) The rest of us had addresses like 92304.1263@compuserve.com. Then there was the huge influx of @aol.com addresses and email wasn’t…MORE >
--- Content & Message ---

Is Podcasting Right for Your Content Marketing?

If you’re considering adding a podcast to your content marketing mix, you’re going to like this article. I recently posted an item on LinkedIn about deciding whether a podcast or a blog might be right for your content marketing efforts. Long-time friend and colleague E. B. Moss commented on that post and this conversation grew…MORE >
--- Visual Design & User Experience ---

Improving Website Conversions – Building Better Mail Forms

We all know that the more fields you include in a form on your website, the fewer responses you’ll get. But that doesn’t mean you can’t ask for any information. That’s not much of a form, after all. Here are three approaches to consider. Single-Form Fields Yup, you can go the minimalist route and ask…MORE >

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