My monthly article for Biznology is now live on that site and covers ways to increase your content marketing reach. The key is understanding the roles that each element and channel in your content marketing efforts should play so that you get the most of your
- Email marketing
- Social media
- Other marketing efforts, digital and traditional
Of course, the bedrock supporting all of this work is great content, which we define as content that attracts your target audience, illustrates your expertise, and aligns with the services you are selling.
And don’t forget the ask! Without a strong call to action you are, at the very least, missing a great opportunity to engage your audience more deeply. Speaking of which, how about signing up for our email newsletter for more great content marketing ideas like this?
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