I’ve been saying it so frequently, it’s almost become a mantra: your prospects don’t care about you, they don’t even care about what you do. All they care about is what you can do for them.
If your marketing is going to be effective it better be abundantly obvious to your target audience what’s in it for them.
And that’s the topic of my most recent article on the Target Marketing website. In it, we discuss the mistakes of saying too much, saying too little, and trying to speak to everyone at once. Have a look and please let me know your thoughts.
Digital Marketing: It’s Not About You
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