Case Stories

Digital content for a segmented audience

When our longstanding client merged with another established firm in the healthcare consulting field, Veralon was born.

So, too, was a need to wrangle not only an expansive library of great content, but combined services that could have been organized into 7 or 8 different divisions.

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Clearly that was too many to be manageable by site visitors. Bundles were devised that organized all services into 4 distinct lines that made sense from their prospects’ point of view. Site navigation ovcerall was similarly streamlined and organized with the various audience segments of their target market in mind.

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Those segments include not just a variety of client organization types (ranging from large medical practices to major regional medical centers) but also different roles within those organizations.

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To appeal to each, Andigo created a multi-faceted search and filtering tool for their resource library along with sidebar content that suggests library materials based on the main content of each service page. A segmented email marketing tool was also created and integrated into the site.