Andigo News

WIHD Rethinks Online Communication Strategy

Thursday, March 31st, 2011

Helping organizations identify and connect with their audiences is Andigo’s specialty. Our recent consulting engagement with WIHD, the Westchester Institute for Human Development, was an excellent example of how we help clients hone their message.

WIHD’s program offerings are extremely broad. Their audience is even broader. It includes community members in need of WIHD’s health care services, medical professionals who work with WIHD staff, and the academic community to which WIHD belongs as a respected research institution.

Andigo developed a communication strategy for reaching each group, and provided guidance on restructuring the website to reflect the new audience-focused approach. The new site is currently under development by WIHD’s internal department.



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