A Scenic Tour of the Online World

White Hat Link Building Strategies for Content Marketers

Tuesday, June 11th, 2013

There are oodles of ways you can shoot yourself in the foot when it comes to getting your content noticed online, not least of which are the range of dubious link-building schemes and schemers. Here’s an antidote to that in the form of an article from the Duct Tape Marketing blog.

The good news (for the legitimate marketers amongst us) is that those schemes are become less and less effective. Link value now has more to do with quality and context than to sheer numbers. So there’s a real opportunity – and real importance – to making every link count.

What’s most interesting about the suggestions from John Jantsch is that many of them are equally valuable at expanding your reach and buildling your audience as they are at creating stronger links. That may seem pretty obvious, but that kind of alignment wasn’t always the case. So it’s nice to see that high-quality content – content that attracts a human audience and holds their attention – continues to become more and more valuable in terms of SEO, as well.

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