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What Does Google’s Hummingbird Update Mean for Content Marketing?

Tuesday, October 1st, 2013

Hummingbird is motoring its wings toward a website near you. Not the tiny bird that can beat its wings 50 to 200 times per second. This Hummingbird is the new algorithm update from Google. (Which actually has been running in the wild for a few weeks now.)

The number one takeaway for content marketers is that the age of instant SEO is over. 

Google’s emphasis on semantic search means that semantic markup is likely in your future, but the real focus will be on the importance of connecting content to your audience through social networks and other means.

This increases the importance of developing relationships over time with key influencers and, of course, generating great content that appeals to the audience you’re after and that the key influencers can connect you with.

From a content marketing perspective, this is of course a positive SEO development. As the search engines get better at discerning intent, it becomes even less and less about “owning” keywords and more about engaging content that begs to be shared.

A few related links of interest:

Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm

Hey Google, why did you turn the lights out?

Google’s Hummingbird Update: Should You Be Concerned?

What Google’s Hummingbird Update Means For You



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