My Biznology.com column this month is entitled, “Why content marketers should be committed environmentalists” and it focuses on how content marketers can adapt the old Reduce, Reuse, Recycle concept for our own purposes.
We change it up a bit, to Reframe, Repurpose, Reduce.
Reduce should delight you – since it focuses on getting more content – and better content – with the same amount of work.
Repurpose should be familiar to anyone involved in content marketing, but it’s worth thinking about again since there are far too many examples of bad repurposing giving content marketers a bad name.
And Reframe may be the most important of the three. Check it out at Biznology.com.