A Scenic Tour of the Online World

What Can I Expect Technology to Do For My Marketing?

Tuesday, November 12th, 2013

Sometimes there’s something in the air, and though today’s post isn’t as focused as I usually am on actionable information for content marketers, I couldn’t ignore these two unrelated items that landed in my inbox this week.

First, was this quote bemoaning the state of our youth and implying that their depravity might mean the end of civilization as we know.

Our youth now love luxury. They have bad manners, contempt for authority; they show disrespect for their elders and love chatter in place of exercise; they no longer rise when elders enter the room; they contradict their parents, chatter before company; gobble up their food and tyrannize their teachers.

The twist here is that the quote is not from one of today’s family-values pundits lacing into Hollywood’s laxity; it’s not even a 60’s era talking head harping on the hippies of his day. It’s Socrates. As in, the ancient Greek philosopher.

We hear these complaints every generation, though for the past few, the complaints usually focus on the corrosive effects of technology. And no-one recently has captured this issue better than the online uber-geek comic, XKCD.

My take-away? Enjoy your smartphone, but leave it in your pocket when you’re out to dinner with friends. Let your kids explore the online world as you do the real world – with the appropriate mix of independence and oversight.

And by all means, embrace all that digital marketing has to offer (did you expect me to say anything else?), but keep your expectations realistic. Technology is not the source of all our ills, and not the cure for all that ails us, in life or in marketing.


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