A Scenic Tour of the Online World

Websites Influence 97% of All Purchasing Decisions

Thursday, January 21st, 2010

Still not sure how important your Website is? How about hugely important.

Hubspot just released research indicating that only 3% of all purchasing decisions are made without any influence from the firm’s Website. It’s not quite as overwhelming as they make it sound. 3% reported the Website had no influence and 54% said the Website had “little influence.”

Not as impressive sounding, but it still means that your Website is going to be an important factor in nearly half (43%) of all your clients’ buying decisions. It better be good.

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