Still not sure how important your Website is? How about hugely important.
Hubspot just released research indicating that only 3% of all purchasing decisions are made without any influence from the firm’s Website. It’s not quite as overwhelming as they make it sound. 3% reported the Website had no influence and 54% said the Website had “little influence.”
Not as impressive sounding, but it still means that your Website is going to be an important factor in nearly half (43%) of all your clients’ buying decisions. It better be good.