I’m excited to be partnering with friend and colleague Jane Tabachnick on a webinar for Geri Stengel and the folks at Ventureneer.
Monday, December 5, 2011 at 2pm.
The topic is Content Marketing To Improve Lead Generation and Sales.
We’ll cover a lot of ground in less than an hour, so it’s a great overview of content marketing if you’re just getting started.
Components of a great content strategy
Content that attracts the audience you want
How to generate that content
Evaluating the best channels for your audience
Tools and resources to streamline the process
And we’ll dive in to a few select areas a bit more deeply, particularly the tools you can use to make content marketing less time consuming than you probably think it is.
Register now. It’s free, and we’ll also be inviting participants to apply for our beta rollout of a new content marketing audit/evaluation service. More details available with the webinar materials.