Production
Time spent planning in discovery and pre-production is rewarded when Production begins: we hit the ground running. Design concepts are developed. Coding strategies are tested. The informational structure is populated with rough-draft content.
But even with our noses to the grindstone, our heads aren’t buried in the project’s maps and specs. Testing and evaluation are continuous; we make adjustments to strengthen the project is individual pieces and modules are built.
We build vertically, testing every screen template and feature before multiple iterations are created.
Our modular approach also helps us separate content from structure, so future updates to either can be made with minimal impact on the other.