Discovery & Concept Development
For the hard work of brainstorming, there's no substitute for experience and effort. 10 years helping clients in a range of industries has given us the tools to analyze your competitors' sites not only to identify industry best practices (and, let’s be honest, awful mistakes), but also to assess audience expectations.
We also examine your current situation to determine the needs that aren't being met right now.
Most importantly, we'll help you to look beyond your industry. Keeping up with your competitors may be the safe path, but slightly different thinking leads to more powerful results. (We recently designed a site design for a financial services software firm that was inspired by the Guggenheim Museum’s site.)
Discovery & Concept Development can also be provided on a consulting basis. Defining a project's business value and mapping out strategies and functionality is particularly useful in defending budgets, establishing ROI and eliminating project creep.