A Scenic Tour of the Online World

We Win! And So Does Bamboosero

Friday, October 30th, 2009

The Website we developed for Bamboosero (www.bamboosero.com) has just won a Gold Award from the Association of Marketing & Communications Professionals. We’re thrilled to be recognized for helping such a great organization get the word out.

If you’re not familiar with Bamboosero, it’s a philanthropic organization with an incredibly clever twist along the lines of “Give a man a fish, you feed him for a day. Teach a man to fish, you feed him for a lifetime.”

Rather than continuously seeking a stream of donations and support and creating a dependent relationship between developed and developing nations, Bamboosero is intent on helping communities in developing nations create self-sustaining economies.

Bamboosero does this by teaching people in rural areas how to build bicycles out of bamboo.

Bikes can have an outsized impact on the economy of a rural community. (If you can get a week’s supply of water in a 2-hour journey rather than half that amount in an all-day trek …) Build them from locally harvested bamboo and you have a business that  creates jobs locally, is environmentally sustainable, and is relatively immune to industrialized competition. (Since there are few economies of scale).

Bikes and biking are a passion of mine, which is how I got involved in this project, and I’m thrilled our work has been recognized by the Association of Marketing and Communications Professionals.

(BTW, if you want to help great cause AND score a really cool bike, you can order a bamboo bike from the Bamboosero site.)

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