WordPress has come a long way from its roots as a nice, little blogging tool. It’s now a strong enough CMS (content management system) that it’s our most-used CMS. (We use Drupal for more complex site, and we’ll lay out the why’s of that next Friday.)
Here are the top 3 reasons we love WordPress for content marketing websites.
3. The WordPress Ecosystem. There are so many great WordPress plugins, we rarely have to custom-code a feature from the ground up. Particularly strong are plugins that make search engine optimization (SEO), social media tie-ins, and content marketing easy. And, of course, your blog’s ready to go right out of the gate.
2. WordPress has a huge developer community keeping security and compatibility up to date. Security and compatibility patches are released regularly, and security issues are addressed quickly. It a responsive, and responsible, community.
1. And the number one reason we love WordPress: Clients love it. WordPress is one of the easiest CMS tools for you to learn. That means no friction keeping you from adding great new content to your site frequently. (On the downside, you do have to come up with another excuse if you don’t feel like adding new content …)
We’re not alone in our love for WordPress. Apparently WordPress has “grown to power 14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress.” (This from the folks at WordPress.org.)
If your lasting impression is of old-fashioned WordPress blogs that looked exactly like every other WordPress blog, take a look at more recent WordPress sites. Anything you can do in terms of designs with HTML and CSS you can do with WordPress. A few recent examples of our projects provide good examples:
Andigo New Media
I couldn’t leave our own site off the list …