A Scenic Tour of the Online World

The Value of Typography for Content Marketing – Legibility Matters

Tuesday, August 27th, 2013

Having flashbacks to 2nd grade penmanship? You should be. Last week we talked about the importance of high quality copywriting and its impact on what does – and doesn’t – get read online.

This week, while I’m away, I offer you another copy-related piece, this time from Carrie Cousins at Design Shack.

As the article points out, there are a number of factors to be taken into consideration if you want to maximize your chances of having your content consumed. Among them:

  • Font choice
  • Type size
  • Contrast with background
  • White space
  • And our personal favorite, line length

See the full article for more detail.


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