Having flashbacks to 2nd grade penmanship? You should be. Last week we talked about the importance of high quality copywriting and its impact on what does – and doesn’t – get read online.
This week, while I’m away, I offer you another copy-related piece, this time from Carrie Cousins at Design Shack.
As the article points out, there are a number of factors to be taken into consideration if you want to maximize your chances of having your content consumed. Among them:
- Font choice
- Type size
- Contrast with background
- White space
- And our personal favorite, line length