AR – augmented reality – is a technology that we’ve been tracking for the past 6 or 8 months. Most of the applications we’ve seen have been long on the tech/geeky “ooh, ah” factor but short on broader appeal.
Rather than explain what AR is, check out this new AR app for iPhone that brings your Muppet Band-Aids to life.
If you don’t have kids in your life, you’re going to need to find an excuse to get the Band-Aids and the app.
We’ll have more on AR soon. B2C marketers seem to be adopting the technology first, but there’s plenty of opportunity for B2B as well.
Tags: augmented reality