A Scenic Tour of the Online World

The Importance of Branding for Content Marketing

Friday, July 11th, 2014

My monthly column is up on the Biznology website. This month, I look at the importance of branding for content marketers.


In a nutshell, while most marketers recognize that branding is much, much more than a logo and color scheme, not enough marketers understand that their brand is the way their products (or services) make their customers feel.

Content marketers should have this in mind when they are creating content, and strive for a consistency in presentation, tone, and voice.

Head on over to Biznology to read the full piece: The Importance of Branding to Content Marketing.

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