This article on SiteProNews by Nicole Beckett, Has SEO Been Reincarnated by Content Marketing?, really captures why we avoided SEO for so long and why we’re thrilled to be helping clients master online marketing now.
In a nutshell, SEO is far from dead, but it has changed character quite a bit. In it’s current form, SEO is almost unrecognizable from the cagey, vaguely sinister ruffian it was just 5 years ago.
Gone is the emphasis on back links and the high-value TLDs – .edu and .gov. That’s been replaced, thank heavens, by a focus on high-quality content. In other words, the search engines now reward content that resonates with a human audience, not tech tricks. Gaming the system isn’t so easy anymore, and there are no shortcuts to getting noticed.
The article lays this out in nice detail, and includes a link to a recent Matt Cutts video on common SEO mistakes as well as a closing line that sums it all up perfectly: “Ignore the quality of your content, and the search engines will ignore you!”