Andigo

A Scenic Tour of the Online World

Having a steady stream of inspiration and material makes content marketing much more effective and efficient.

Balance content and marketing in a content marketing plan that considers audience, goals, and an overall strategy above day-to-day tactics.

There’s more than one way to skin the online communications cat. Third in a series of pluses and minuses of various approaches to content marketing and social media.

Someday, Facebook will be to “the-next-big-thing.com” as MySpace is to Facebook today – yesterday’s news. Here’s how to protect yourself.

By combining images, videos, shopping, social media and other results into a single SERP (search engine results page), the search engines make it more likely that the information you want (as an end user) will be returned to you. It creates opportunities and challenges for website owners and content publishers.

Here are 10 questions to ask yourself before you begin a new online communications effort or make plans to overhaul an existing program. If you can’t answer these questions succinctly, you’re raising the bar for success unnecessarily. Setting your goals, understanding your audience and getting an accurate assessment of the hurdles you’ll face before you [...]

Three tidbits to keep in mind as you begin implementing your online marketing plans in 2011.

Interesting article in this past week’s issue of BtoB about the intersection of search and social. Companies are beginning to use social media to do keyword research, adding another set of tools to help uncover how the market is talking about a firm’s products and services, about company reputations, and about entire industries. Monitoring social [...]

The cover of the September issue of Wired magazine proclaims “The Web is Dead.” Hyperbole to be sure, and I haven’t even read the article, yet, but is it just hyperbole? Or is there something to it? We recently came across a an organization, Pipeline Women, that doesn’t even have a website. They have a [...]

Haven’t we been through this before? Didn’t we all start out on AOL or Compuserve and then graduate to hang out with the cool kids (the early adopters) who out on wild, wild World Wide Web? Facebook and a number of other social networks and social media tools remind me of that era, where worlds [...]

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