A Scenic Tour of the Online World

+ Your Privacy, Your Data, Walled Gardens
Friday, February 10th, 2012

Who owns the data about your online activities? The answer impacts not just social networks and media options like Nook vs. Kindle, but the openness of the web.

+ Google Vs. Facebook: Is The Battle Already Over?
Friday, January 6th, 2012

The line between search and social continues to blur, but does that necessarily mean the triumph of Facebook over Google?

+ Does Your Online Presence Have An Accent?
Friday, November 4th, 2011

Your method has to fit your message.

+ Do You Control Your Online Presence, Part 3
Friday, July 15th, 2011

There’s more than one way to skin the online communications cat. Third in a series of pluses and minuses of various approaches to content marketing and social media.

+ Facebook Posts On Your Schedule
Tuesday, July 12th, 2011

Be a slave to Facebook no more. Schedule Facebook posts in advance.

+ Do You Control Your Online Presence, Part 2
Tuesday, July 5th, 2011

Facebook may control more of your data than you think.

+ Small Business Summit 2011
Tuesday, March 8th, 2011

Small Business Summit – Today!

+ How Universal Search Changes SEO
Friday, February 25th, 2011

By combining images, videos, shopping, social media and other results into a single SERP (search engine results page), the search engines make it more likely that the information you want (as an end user) will be returned to you. It creates opportunities and challenges for website owners and content publishers.

+ 10 Questions To Ask Before You Start a New Online Marketing Campaign
Tuesday, February 1st, 2011

Here are 10 questions to ask yourself before you begin a new online communications effort or make plans to overhaul an existing program. If you can’t answer these questions succinctly, you’re raising the bar for success unnecessarily. Setting your goals, understanding your audience and getting an accurate assessment of the hurdles you’ll face before you [...]

+ 5 Signs that Your Social Media Efforts Are Going to Fail
Tuesday, January 25th, 2011

Five red flags that mean you’ve got some work to do … Wrong People Talking the Talk You’ve got to participate if your social media efforts are going to work, and you’ve got to participate in the right way: with an eye toward engaging your audience, remaining aware of how social and search interact, and [...]

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