A Scenic Tour of the Online World
Tuesday, May 1st, 2012
LinkedIn adds segmenting to make messaging more effective for companies using the platform as part of their marketing.
+ Why Social Media Should Be Just One Part Of Your Content Marketing StrategyTuesday, April 3rd, 2012
Why should social media be just one part of a broader content marketing strategy? Because you don’t own it. You might fall in love with granite counter tops and an all-marble steam shower, but if you live in a rental, does it make sense to invest that kind of money in a home the landlord [...]
+ Social Media Helps AND Hurts EcommerceTuesday, March 27th, 2012
Social media influences ecommerce buying decisions even when the purchases are not being made publicly.
+ Content That Boosts TrafficFriday, March 16th, 2012
Some content, like video, infographics and how-to articles, are better at boosting traffic.
+ Enlistment Is Not EngagementFriday, February 17th, 2012
Engagement ratio is a more valuable metric than raw numbers of subscribers or fans.
+ Your Privacy, Your Data, Walled GardensFriday, February 10th, 2012
Who owns the data about your online activities? The answer impacts not just social networks and media options like Nook vs. Kindle, but the openness of the web.
+ Social Media Week PresentationTuesday, February 7th, 2012
“How Content Marketing Improves Lead Generation and Sales” set for Social Media Week 2012 in New York.
+ Social Media Use Rising, Integration LaggingTuesday, January 24th, 2012
More companies continue to test the social media waters, but few are doing so in an organized and strategy-driven manner.
+ Social Media Legal RisksFriday, January 20th, 2012
Legal risk is no excuse for not making use of social media for your business. The risk is manageable.
+ Google Vs. Facebook: Is The Battle Already Over?Friday, January 6th, 2012
The line between search and social continues to blur, but does that necessarily mean the triumph of Facebook over Google?