Andigo

A Scenic Tour of the Online World

Google is changing meta data without alerting site owners or viewers of their search results pages.

An introduction to how Google knows what’s on the web and how it decides what info will really answer your search query.

Google’s dominant position in search, and its potential effect on the web, may become a growing cause of concern.

Social media may get all the attention these days, but corporate websites trail only personal connections and referrals in generating leads for B2B companies.

Keywords and SEO efforts have to be paired with content marketing to maximize efficiency.

All the essentials of SEO laid out in an easy-to-read infographic.

WordPress has come a long way from its roots as a nice, little blogging tool. It’s now a strong enough CMS (content management system) that it’s our most-used CMS. (We use Drupal for more complex site, and we’ll lay out the why’s of that next Friday.) Here are the top 3 reasons we love WordPress [...]

Mapping content to marketing goals helps you identify who you are targeting, what interests them, and what content you need to create to grab their attention.

This blog post from Business2Community lays out just how important content is as a “force multiplier” for social media, search marketing, and PR to name just a few areas. Content is the foundation you have to build any audience-attracting programs on. I’m not even sure what it would mean to “do” social without a content [...]

Content Marketing Matters. It’s not just about click-through rates and directly measurable metrics. 97% of consumers say their purchasing decisions have been influenced by online experiences with a brand.

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