Andigo

A Scenic Tour of the Online World

There’s more than one way to skin the online communications cat. Third in a series of pluses and minuses of various approaches to content marketing and social media.

Be a slave to Facebook no more. Schedule Facebook posts in advance.

Facebook may control more of your data than you think.

Someday, Facebook will be to “the-next-big-thing.com” as MySpace is to Facebook today – yesterday’s news. Here’s how to protect yourself.

By combining images, videos, shopping, social media and other results into a single SERP (search engine results page), the search engines make it more likely that the information you want (as an end user) will be returned to you. It creates opportunities and challenges for website owners and content publishers.

Here are 10 questions to ask yourself before you begin a new online communications effort or make plans to overhaul an existing program. If you can’t answer these questions succinctly, you’re raising the bar for success unnecessarily. Setting your goals, understanding your audience and getting an accurate assessment of the hurdles you’ll face before you [...]

Three tidbits to keep in mind as you begin implementing your online marketing plans in 2011.

“It doesn’t matter what they’re saying, as long as they’re talking about you.” Apparently that old saw isn’t just true, it’s profitable. A fascinating article on the front page of the Sunday Business section of the New York Times this weekend outlines how a shady character has exploited a weakness in Google’s search ranking rules [...]

The question, “What do you mean by ‘online communication strategy’?” has come up a couple of times in the past few weeks as I’ve met with potential clients and even existing clients who hadn’t been aware of the full range of what we do. Here’s my answer. The message. It’s all about the message. Short [...]

Interesting article in this past week’s issue of BtoB about the intersection of search and social. Companies are beginning to use social media to do keyword research, adding another set of tools to help uncover how the market is talking about a firm’s products and services, about company reputations, and about entire industries. Monitoring social [...]

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