Andigo

A Scenic Tour of the Online World

Social media influences ecommerce buying decisions even when the purchases are not being made publicly.

Apps have a serious short-term advantage, but there’s baggage that will let mobile web browsing close the gap.

Traditional marketing by small business will remain relatively flat as digital marketing increases sharply.

There are lots of ways to make your site more mobile-friendly – and lots of different reasons to. Here’s a quick guide.

Small businesses should follow big business’ lead and test changes to ecommerce and other site features.

3 ways small businesses can make the most of their ecommerce efforts.

There’s been a lot written about Groupon lately, and not just by folks jealous that so simple a concept has big-name firms trying to throw big-time money at the founders and early investors. Some of that ink has focused on the very interesting idea that Groupon is bad for retailers. That’s not universally true, but [...]

Make sure you’re harnessing the power of Google, and not harnessed to its power. A more balanced approach to online marketing isn’t just safer, it’s more effective.

By combining images, videos, shopping, social media and other results into a single SERP (search engine results page), the search engines make it more likely that the information you want (as an end user) will be returned to you. It creates opportunities and challenges for website owners and content publishers.

Why trust an algorithm you don’t understand when you can get advice from sources you either trust or, at least, whose biases you know?

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