Here’s an oldie but a goodie about creating a “social media system” that applies nicely to putting a content development system in place. You, like Paul Chaney, may not be a systems guy, but there’s huge value in creating a system like he describes and applying it to all your content generation activities.
If nothing else, it can help you think in terms of content generation on a day-to-day basis. So rather than sitting down once in a while to generate content, you’re noting ideas and opportunities much more frequently.
That makes for much less stress and much less pressure to produce during whatever window you’ve set aside for content. You actually produce whenever the muse strikes and just flesh out the ideas and edit yourself on a schedule.
You may not need quite so complete a plan as he’s laid out here, but you should lay one out that’s more inclusive – not just your social media activity but all your content marketing efforts.
Tags: content marketing