Social media has evolved over its relatively short existence growing both more and less useful in the process. Hubspot’s recent infographic, When Did Social Media Lose Its Way (via SocialMediaToday) captures the journey and points a way forward. If social media is part of your content marketing mix, this is worth the few (entertaining) minutes it takes to read and digest.
Top take-away: the quote from Gary Vaynerchuk. “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.”