A Scenic Tour of the Online World

Sharing Fairly: Using Other People’s Content in Your Content Marketing

Tuesday, March 19th, 2013

My monthly column over at Biznology.com is up, and I thought you might be interested in checking it out. (The timing couldn’t be more perfect: we’re wrestling with a site that’s experiencing technical difficulties, so …)

Scraping vs. Aggregation: How To Share Others’ Content Fairly

The quick takeaway: you can link to, quote, comment on, and use other people’s content in a variety of ways in your content marketing, but do unto others, as they say, and when in doubt, discuss your plans with a lawyer knowledgeable in this area. (I’m not a lawyer, btw, so don’t take my recommendations as if I am one.)


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