We all know that Google is the biggest search engine out there, and Bing and Yahoo! are neck and neck with one another in Google’s rear view mirror.
Know who’s in between the front runner and those other search engines? Twitter and YouTube.
(Google owns YouTube, so they’re traffic numbers are frequently combined when the data is reported, as it is here. http://blog.websightdesign.com/2011/12/07/twitters-monthly-searches-exceeds-that-of-yahoo-and-bing/)
What’s interesting from a content marketing standpoint is how important Twitter and YouTube have become.
And while we encourage our clients not to bite off more than they can chew, we do encourage them to consider both Twitter and YouTube as key components of their content marketing plans. Twitter is a real commitment to stay active enough to fit the community norms – you really can’t Tweet once a week – and many view YouTube (and video in general) as being too expensive or time consuming to tackle. Not to mention not wanting to be on camera.
The value is clear, though. Creating content to get you into these search results can have a great impact on your online marketing results, especially if you’ve done the research that indicates these channels fit your target audience well.
So if you’re not active with these tools and you’re not getting the results you expect, consider creating a content plan for one or the other and diving in. Reviewing your analytics data should tell you pretty quickly whether you’re on the right track and the results are worth your investment.