As we do every quarter, here are some interesting stats to guide your content marketing development and approach. As always, take these numbers with a grain of salt. It’s not that the numbers themselves are unreliable; it’s that they may – or may not – apply to your audience and your content marketing.
Let these serve as a baseline from which to better understand the analytics data you’re able to gather from your own audience’s behavior and engagement. (All are clickable through to full-size graphics.)
We start with a browser market share comparison. Chrome still leads the way with IE and Firefox more or less holding steady in distant 2nd and 3rd positions.
The platform comparison continues to show the slow downward slide of desktop access and the slow, steady increase in mobile access. I’m surprised that tablet’s share hasn’t spiked a bit more.
And screen resolution continues to be the mess we know and love. I would not expect any clarity here any time soon. (Though improved responsive coding techniques make this less of a problem.)