Storytelling in content marketing is not a new concept or approach, but its strengths make it worth a fresh look. And that’s exactly what I’ve given it in my monthly column on the Biznology site. Click through for the full article, which is an introduction on how to use story telling in your content marketing.
The conventional wisdom we – and most email marketers – have been following may just be wrong. It’s frequently suggested that an email newsletter is best built with small bites of information that include links to more in-depth content on your website. The idea behind this is to keep the email short and digestible while [...]
Today’s post is from Robert Weiss of MultiVision Digital, a video production and video content marketing firm here in New York. His article is a great example of getting as much value as possible from every piece of content you create. In this case, he shows how a smart video content marketing strategy will help [...]