A read an article recently on a very widely followed digital marketing firm’s blog titled something like “Useless Metrics You Shouldn’t Be Tracking.” (The title has been changed to protect the hapless.) I was surprised to see that the basic gist of the article was that you should ignore reach metrics pretty much entirely. Wow! […]
There’s more to SEO than just keyword-focused content on each website page. My latest column on Biznology.com discusses why social media, mobile-awareness and a secure site all matter for SEO success. Read the full piece here.
Sure, we’d all like our content to go viral, but that’s not realistic and quite honestly, it’s not even necessarily effective marketing. (Though it certainly can be – see Blendtec and Dollar Shave Club, among others.) A better goal – and one that’s more achievable – is to create content that is memorable. For content to be […]