New Look For a New Venture

Here are 4 great ideas for improving the return you see on your email marketing investment.

Any idea what kind of results you should be expecting from your email marketing? This MarketingProfs column by Ayaz Nanji includes benchmarks for variety of verticals. While there’s no substitute for tracking YOUR audience’s likes and dislikes and how your email marketing performs over time, it is helpful to get a sense of where you [...]

I hope you’ll check out my monthly column on Biznology.com from earlier this week. It’s a good one. Content Marketing: Content Beyond Copy If you’ve gotten into a rhythm – or a rut – with your content, and always think copy first, my suggestions for other media may be helpful. Especially if you’re a non-visual [...]