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New Biznology Article: Increasing Engagement in Content Marketing

Friday, October 17th, 2014

My monthly article for Biznology is up on that site. This month, we take a look at how to increase engagement. Great content is important, but getting your audience to interact with it is not only a measure of how great your content really is, but of how successful your content marketing will be. (Engagement is only a first step, but it’s an excellent leading indicator.)

Read the full article here: Biznology: Increasing Engagement in Content Marketing

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