A Scenic Tour of the Online World

More on Building a Website That Works

Friday, May 30th, 2014

We have gotten a great response to my Biznology post earlier this month titled, Eight Ideas for Building a Website That Works. http://biznology.com/2014/05/eight-ideas-building-website-works/ Here are a few more ideas and a little more depth in some of the areas we only touched on in the original article.

Site Speed
The search engines all reward efficiently coded sites and penalize sites that take too long to load and are too resource intensive. This makes sense: the same things that frustrate your human audience should frustrate the search spiders.

Use tools like the Speed Suggestions under Site Speed in Google Analytics. You’ll see how your site scores and get suggestions for what to fix and how to fix it.

Usability and Responsive Design
As I mentioned in the Biznology post, usability could be a post – an entire book – of its own. We touched on usability when discussing design, but didn’t dive into it or responsive design in any detail. You can’t overlook basic usability – making navigation intuitive, creating a visual hierarchy on the home page that highlights the most important clicks, etc. – but responsive design is probably the single most important usability and design element to pay attention to.

As we move more and more to an always-connected world, more and more people are using their mobile devices – phones and tablets – as their primary means of visiting websites. You have to design your site so that visitors have a great experience regardless of which kind of device they are using. In fact, there’s reason to believe that designing for mobile first ensures a better user experience overall. https://twitter.com/AndrewSchulkind/status/472098157598609410

Don’t view your website as an island. It needs to tie in to every other form of marketing you are doing. That means social media, of course, but also email marketing and traditional marketing channels, as well. As powerful as social media, email marketing and other direct response tools are, there is a permanence to your web presence that gives it great power, as well. Use it to create touch points with your audience and you have a fantastic opportunity to remain top of mind with your clients and prospects while providing them with valuable insights and information and burnishing your own brand.


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