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More on Analytics and Content Marketing

Friday, September 30th, 2011

Here’s a great piece from the folks at Marketing Profs on the power of combining analytics and marketing.

http://www.marketingprofs.com/articles/2011/5919/analytics-and-marketing-operations-a-one-two-punch-for-growth?adref=nlt092111

Nothing sums up the importance of learning how to interpret your analytics data than this quote from Dave Frankland of Forrester Research: “The goal is not to collect data, but to develop insights.”

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