Are you ahead of the curve or behind it? 42% of marketers are now designing their emails to render differently on mobile devices. (According to the 2013 MarketingSherpa Email Marketing Benchmark Survey.)
Sure, if you’re part of the 58% you’re still part of the majority, but you’re lagging behind your competitors. And how long will it be until you’re lagging badly enough to be in the minority.
Email still works. If you’re not staying current with your email, consider changing your budgeting priorities ASAP.