From the “I couldn’t have said it better myself” department, here’s a quote from Jay Baer (@JayBaer) in the most recent issue of Chief Content Officer magazine.
There are four types of content marketing metrics: consumption, sharing, leads, and sales. Most marketers overvalue the first two (blog page views and retweets, for example) and undervalue the last two (email subscriptions from people who first read the blog and, ultimately, sales from among that group). If you focus your metrics on behavior, rather than on data aggregation, you’ll be measuring points of greater business value.
There are more great insights online, as well.
Tags: content marketing