A Scenic Tour of the Online World

Mapping Content to Marketing Plans

Tuesday, August 2nd, 2011

Great post from the Content Marketing Institute site about content mapping. This chart outlines how to map content to maximize its effectiveness for content marketing and SEO / search marketing.

The full post goes on to walk through exercises that help identify various persona you should be targeting and the questions you should be answering – the questions your audience is likely to be asking themselves.

If you add an editorial calendar to tools like this, you’ve got a strong framework to build your website, email, and social media marketing around.

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