A Scenic Tour of the Online World

Link Building vs. Relationship Building

Tuesday, November 27th, 2012

I love to see articles like this piece on Link Building For The Little Guys that, intentionally or otherwise, put a content marketing spin on SEO or social media. It really is great content that drives success in both.

Even more interesting than the importance the article places on great content, though, are the suggestions specifically for small business. In a nutshell, you should be less worried about “going viral” than about creating content that is worth sharing, and about building relationships with people who would benefit by sharing your content – and consuming your content.


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