Leaky Marketing Patched for Plumbing Contractors

My monthly column for Biznology is up and you may want to have a look. The subject: Content marketing and your buying cycle. In a nutshell, I’ve outlined the importance of tailoring content not only to your audience’s roles, responsibilities and (of course) pain points, but also to where they are in the buying cycle. [...]

There are oodles of ways you can shoot yourself in the foot when it comes to getting your content noticed online, not least of which are the range of dubious link-building schemes and schemers. Here’s an antidote to that in the form of an article from the Duct Tape Marketing blog. The good news (for [...]

I recently re-discovered this great article from last fall on trends in email marketing. (Courtesy of Direct Marketing News.) As the article points out, email is still a top performer, but getting noticed gets harder and harder every day. Some things the industry experts they surveyed suggest for making that easier: Relevance Yup! Can’t stress [...]