A Scenic Tour of the Online World

Information Architecture and SEO – How to Build Your Site In a Search Engine World

Tuesday, October 18th, 2011

We’re just  starting on a new website for a consumer services company, and as we’ve been working through the site map and content plan, I remembered the value of this post from Search Engine Land.

Particularly worth a read – or re-read – is the section titled, “Treat Most Web Pages As A Point of Entry.”

It points out the pages particular segments of your audience might link to or find based on their search terms.

The section on “Faceted Classification & Duplicate Content Delivery” gets a bit heavy on the technical side of things, so you may want to skip it, but it’s important to understand that technology choices – even the way basic page structure is coded – will affect your site’s effectiveness as a marketing tool.

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